Colors & More is the official dealer of Harris Paint in Puerto Rico -a brand deeply embedded in the collective memory of the island. Beyond paint, it represents trust, quality, and a strong connection to the spaces people live, work, and build every day.
In close collaboration with their team, we developed a digital marketing strategy focused on reinforcing the values Puerto Rican consumers recognize and value most. Through an authentic and approachable lens, we built a narrative that taps into nostalgia and local pride, while clearly communicating how the brand’s products solve the real challenges of climate, surfaces, and everyday life in Puerto Rico.
Throughout our partnership, the focus has been on evolving content without compromising brand integrity. We align social media trends with strategic intent, carefully protecting the brand’s visual and verbal identity.
From vehicle wrap designs to coordinating local talent to promote in-store services, every execution reinforces a single objective: positioning Colors & More as the brand Puerto Ricans think of first when they think of Harris Paint.
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